By Stefan Davy
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May 20, 2024
For years, and still today, I struggled with feeling aligned in my marketing business. I often thought that marketing was inherently salesey and pushy. I tried to resist the tricks of persuasion that are taught to every marketer across the industry, which is why it often felt awkward and jarring to me. This discomfort became even clearer when I returned from my travels abroad in Asia, where I had spent most of my recent years. While listening to the radio on my way home, I was suddenly blasted with advert after advert. Although these adverts had been present while I was away, the language barrier while I was away had shielded me from them. This experience highlighted just how pervasive and intrusive marketing can feel.