Automatic Client Reviews!

Online reviews are crucial for credibility, yet most local businesses struggle to systematically generate reviews at scale. We created this process after installing a system to automate the review process for our client, leading to 235+ 5-star Google GBP reviews in just 90-days.

What’s covered in this SOP?

• How to launch a high-converting review incentive campaigns
• How to program conditional review collection automations
• How to expand activation triggers to continually capture feedback
• How to optimize over time for maximum visibility
  

What Results Can You Expect?

• Exponentially more 5 star reviews and social proof
• Increased organic traffic and lead generation
• Enhanced local search rankings and click-throughs
  

Reviews - Your Always-On Lead Machine

Without reviews, local businesses blend into commoditized market noise, failing to attract the inherently skeptical, digital-first customers that now dominate buying decisions.

But with the framework outlined in this guide, you can instigate the very reactions and social proof that position your brand, products, and services as the community’s trusted choice while effortlessly amassing more happy customers.

Follow this SOP to start piloting GMB review initiatives through GoHighLevel built to continually deliver visible social proof and associated lead growth year-round.

The costs incurred launching these conversion engines pay themselves back exponentially in lifting base conversions and lowering associated marketing expenses needed to attract future customers.

Get Set Up

The first step is establishing your central review management hub by:

1. Signing up for a GoHighLevel Account

GoHighLevel acts as the engine to:

• Build sequenced review workflows
• Connect inputs and outputs across platforms
• Track performance over time

2. Integrate with your Google Business Profile

This connects your request flows directly to the GMB source where reviews ultimately publish publicly.

Follow this process:

• Create GoHighLevel account
• Connect Google account in Integrations
• Link specific Google Business Profile
• Configure settings for public review page

With these core pillars connected, you can construct highly-optimized automated review generation systems through GoHighLevel matched directly to GMB.

Next we’ll explore campaign and workflow creation…

Build Your Campaign

With your GoHighLevel account linked to Google, it’s time to architect your core review generation system.

Step 1 is constructing an initial incentive campaign to prompt review responses at scale from your existing customer base.

Key elements include:

• Review incentive offer
• Follow-up sequence
• Conditional channel logic

1. Create Your Offer Incentive

First develop a compelling offer for initial requests sent via SMS and email such as:

• Entry into gift card drawing
• Discount on future purchase
• Bonus loyalty points
  
  

2. Build Effective Follow-Up Flow

Create 3-4 email and SMS follow-ups over a 2 week period to non-responders.

3. Set Up Conditional Channels

Establish separate message paths based on 1-5 star review text responses for service recovery or future request handling.

Launch Your Campaign

With your incentives framed and follow-up sequence constructed, it’s time to activate your campaign.

This involves:

1. Uploading Customer Contact Lists

Pull a list of past customer contacts including name, phone, and email to upload into GoHighLevel. The larger the initial list, the greater the eventual review volume.

Just ensure you have proper consents to engage contacts beyond core service delivery. You don’t want compliance issues down the line.

2. Adding Contacts Into Workflow

Select target customers from your uploads and place into the constructed campaign workflow to initiate the offer and sequencing you built earlier.

Consider segmenting contacts into small daily batches or by service timeframe so later review timestamps seem natural in public GMB.

3. Launch & Assess Performance

Queue delivery then monitor open, response, and review rates across the customer groups you engaged to gauge effectiveness. Review publishing timeliness as well.

Use learnings to shape your core incentive, follow-ups, conditions, and qualification criteria going forward to continually enhance performance.

Automate Future Reviews

Manually launching review campaigns provides an initial influx of customer feedback. However, configuring ongoing capture from future patrons is where the real value lies.

This is done by:

1. Setting Up Triggers

Program a workflow rule to initiate whenever someone receives a particular tag or reaches a defined pipeline stage.

Common options are tagging new customers post-sale or configuring pipeline stage change triggers.

2. Connecting Review Requests

Create actions to deliver timed review text and email prompts with conditional logic depending on star rating responses (1-5 scale).

Positive rating responses auto-send official published Google review access. Negative ratings simply provide service feedback alerts.

3. Continual Improvement

Ongoing customer inputs allow you to address emerging service gaps while showcasing your responsiveness publicly for community assurance.

Recurring activations also help regulate the volume and recency of published positive reviews to keep your GMB vibrant.

Optimize For Growth