Why Influencer Marketing for Wellbeing Resorts in 2024

Why Influencer Marketing?

As someone interested in attending a wellness retreat, your ideal customer has an interest in wellness and, according to customer journey buying patterns, is searching online and following wellness influencers on social media.

By inviting a wellness influencer to stay at your resort and promote their positive experience to their audience, you can reach your target audience through somebody who has already solidified a strong and credible relationship with them.

Identifying Influencers that Have Your Target Audience

Personal recommendations and referrals are some of the most powerful forms of marketing, wouldn't you agree? Influencer marketing allows you to achieve this on a large scale. By identifying the correct influencers, you can reach your target audience through someone who has established a credible relationship with them. This method effectively facilitates personal recommendations en masse.

Benefits of Influencer Marketing for the Wellness Hospitality Industry

When it comes to influencer marketing, the hospitality industry has a lot to benefit from. For one, promoting your business through influencers can broaden your reach and help you connect with potential guests that you may not have otherwise had the chance to meet.

To put it simply, influencer marketing leverages the connections influencers have with their followers to direct traffic to brands. This results in increased brand awareness, enhanced credibility, and higher ROI.

This marketing strategy has become popular enough to generate $1.7 billion in 2016 alone and is expected to grow to $16.4 billion in 2022, according to Influencer Marketing Hub. Let's delve into the main benefits of influencer marketing for your wellness resort.

01 | Builds Trust & Credibility

Unlike traditional celebrities, health and wellness influencers build trust with their followers by sharing their personal lives and engaging with their followers through messages and comments. Their opinions about a product or service are seen as authentic by their audience, which builds a strong relationship of trust.

That’s the power of influencer marketing – ad campaigns don’t feel like ads, and sponsorships don’t feel like sponsorships. This gives your brand a more welcoming feel and helps build credibility.

02 | Time-Saving

Developing a content strategy can take countless man-hours. You have to create the actual content, spend time running ads, and build a loyal fan base. Using influencers shortens this process. Influencers have already put the hours into building a loyal fanbase, and the content is created for you.

Everyone wins – you save time while gaining access to your target audience via influencers, influencers have content to post on their platforms, and their audience has something new to look up to.

03 | Cost-Effective & Higher ROI

Influencer marketing can be extremely effective, leveraging the power of social media to reach a larger audience. When done right, it can result in a higher ROI than other marketing strategies. For every £1 spent on influencer campaigns, you get an average return of £5.20. Influencer marketing lets you tap into a wider audience, build brand awareness, and drive more sales.

04 | Sharing on Social Platforms – There’s No Limit

You have Instagram, TikTok, Facebook, and YouTube – all of these platforms combined have 7.536 billion monthly active users. Influencers interact with their followers on these platforms nearly daily, and as they do, their followers are more likely to engage with promoted marketing content.

Health and wellness influencers can help brands get their message out in various ways:

• Sharing an honest review about a product on Facebook
• Posting a video product review on YouTube
• Sharing inspiring stories on Instagram with #companyhashtags
  

05 | Finding the Right Influencer

The key to a successful influencer campaign is finding influencers who fit your brand. Here are a few things to keep in mind when looking for an influencer to collaborate with:

a. **Their Audience Should Match Your Target Market:** This is the most important factor. If their followers don’t align with who you’re trying to reach, there’s no point in working together.

b. **They Should Have a Strong Engagement Rate:** Look at how often their followers like, comment, and share their posts. The higher the engagement rate, the better. This shows that their followers are genuinely interested in what they have to say.

c. **Their Content Should Be Relevant and High-Quality:** Ensure the content they produce aligns with your brand and interests your target audience.

By keeping these three things in mind, you'll be able to find the right influencer for your wellness hospitality business.

Or…

We'll manage the whole process – finding the right influencers, managing their content, and getting it in front of the eyes of your ideal guests. If you’re interested in increasing your guest bookings, while also saving money and countless man-hours, book your free consultation call today.