Content & Copywriting

Effective content writing and copywriting services are vital for driving leads and sales to your business. First, we research your brand and competition and put together Customer Avatar Profiles for your target audience. These are crucial components for an online business's sales funnel. Then we design and build out your content based on this research.

what we offer

Get Professional Content Writing Services with Our Wide Range of Offerings

Don’t Be An Average Brand!

Average companies use AI tools to produce average content and copywriting without market research or targeted writing. If you want to be above average and stand out as a brand, invest in content and copy created by experienced marketers.


Customer Avatar Focused

Our team crafts each piece of content with your Customer Avatar Profile in mind. We customise your content to align with your brand's voice and persona. We kickstart the process with an online meeting to grasp your specific needs, then proceed to design your content.

Tailored for Google Ranking

We optimise headlines, subheadings, and body text with targeted keywords to enhance your content's Google ranking. Our tried-and-tested SEO methodology ensures your written content reaches your target audience effectively.


Efficient Strategies to Save Time and Money

We provide strategic advice on maintaining your content's ranking over time and repurposing your top-performing ‘evergreen’ content into various formats. This approach eliminates the need to start from scratch each time, saving you both time and money.


Elevating Your Brand with Content Marketing

Brand growth and audience reach are fundamental to any successful business. Our content and copywriting services help increase your market authority by delivering problem-solving content designed to attract new prospects, nurture relationships, and transform visitors into loyal customers.


Understanding Copywriting vs. Content Writing

While a copywriter crafts persuasive sales copy to encourage potential customers to interact with your brand, a content writer's job is to educate, entertain, or guide readers. For instance, a copywriter might create a brand-focused 5-web page website or a catchy tagline like "Nike: Just Do It". A content writer, on the other hand, produces informative content such as a blog post titled 'The Top 10 Benefits of Jogging Every Day’.

Our Content Marketing and Copywriting Services

We offer a variety of services including

5-Web Page Copywriting

Blog Articles

Lead Magnets

Email Campaigns

Newsletters

Advertisements

Custom Content Requests (e.g., ebooks, case studies, press releases, etc.)

Why Choose Our Content And Copywriting Services?

Our services offer the following benefits

They increase your website's Google ranking and brand visibility

They reinforce your brand authority as industry experts

They drive leads and sales to your website

They allow you to repurpose content into various formats (e.g., converting a blog into a series of social media posts or a newsletter into a YouTube video script)


The Process Explained

1

The client submits the job in Connected and payment is processed.

2

Our Head of Copywriting meets with the client and the Blam Partner (if they wish to attend) for a 45-minute to an hour-long session.

3

Five days later, the first draft is ready.

4

The client has three days to provide feedback or request changes.

5

A second draft is written and upon client approval, the content is handed over to the design team.

6

The copywriting process ends here, with any future changes being the client's responsibility.

7

In rare cases, a third draft may be necessary.

8

This process is capped at a maximum of two weeks.

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