The importance of getting your messaging correct in the wellness space

In this industry, trust and empathy are non-negotiables. In order to build an aligned audience, and transform them into fulfilled clients, you need to demonstrate that you can be trusted, and that you deeply understand their needs.

That’s why everything we do at Gaia Marketing holds trust and empathy at its core. From our marketing strategy, to our copywriting and design, all the way through our ads strategy. 



So that you can build a brand you’re proud of - one that transforms people’s lives, and leaves your soul lighter. 

Why should you care about copy?

How do you demonstrate trustworthiness and empathy to your audience? 

By joining the conversation currently going on in your potential customer’s head, and then continuing that conversation in a way that makes them feel seen and heard. That way they know you get them, and they can see how you can help. 

And how do you do this?

By using highly researched, strategically formed, and empathetic copy. 

The copy we create at Gaia isn’t simply pretty words that look good on the page. We use in-depth customer research to uncover what’s really going on in your perfect customer’s head right now. And then we use conversion-focused copywriting techniques to take that exact language and weave it through your funnel - so your potential customers see themselves right on the page.

This is the magic that will help you find the right audience, and hold onto them through the customer lifecycle. 

Finding the right audience:

Effective copy starts with finding the right people. 



Why start here? So that you know exactly who you’re speaking to and can be hyper-targeted in your messaging. 

Without knowing your audience, you end up targeting the wrong people with your message - wasting money on ads that are put in front of people who will never buy from you. Get the right audience, right at the start, and your ROI will be so much higher.